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Pacha Prepare To Take New York ::

Reported by Trackitdown TID on October 7, 2005

Superclub conglomerate Pacha have confirmed that they’re to open their first ever club in New York this December, in collaboration with Subliminal Records house DJ Erick Morillo.

“It has long been the dream of the Pacha brand to open a New York venue,” Pacha brand director Danny Whittle said in a press release announcing the launch, “We believe New York is the spiritual home of discos and nightclubs and we are excited to be a part of this great history”.

Erick Morillo sounded equally enthusiastic about the new club’s prospects, describing his involvement as ‘a natural progression for me and is something I want to devote energy to’.

“Pacha is a brand that has distinguished itself from other nightlife venues and has limitless possibilities,” he added, “They effortlessly put VIPs and celebrities in the same room as clubbers and that’s what we want to achieve in New York

Ironically, the new club will include a separate floor accessed through a private entrance that’s strictly for VIPs only, which could pose problematic for Erick himself given his relatively low celebrity status in the States. As recently as three years ago he told Skrufff he found spending time in the US ‘very humbling because no-one knows me.’