Nick Ladd from Glastonburys spin-off music festival the Glade chatted to Skrufff this week and confirmed that theyll be increasing capacity from 9,500 to 12,500 though sticking to their already established musical formula centred around breaks, psy-trance and experimental electronic music.
With any musical festival, its not really about the entertainment or art you offer, its about the people you attract and the vibe they create, and putting on a festival is like fishing, said Nick.
What you catch depends on what kind of bait you use and right now our fishing nets are full of wicked, cool, friendly, happy, smiley, top vibe people. Thats why were not looking to change our music policy radically, were just trying to get the best of whats out there on the electronic scene, he explained.
With ticket demand far outstripping supply in the last two years, Nick said theyll be following Glastonburys practise of keeping line-up details as secret as possible though stressed they have no plans to experiment with musical styles beyond their current range.
Yes we know electronic music isnt as big as it used to be, and yes, we know its not selling as many records as it used to but we still know that it provides a top quality experience if you get it right, he said.
The cream of the dance music experience is when theres 2,000 people in a tent together, all having it, sweating, smiling and being part of one big energetic vibe that is full of Yes. Thats the experience that Glade offers; the experience of a proper f+cking rave.
Nick also confirmed theyll be maintaining their formula of no VIP areas (we dont really believe in VIPs, we prefer everyone to be on the same trip) and no sponsorship, deliberately to enhance Glades non-profiteering anti-corporate vibe.
Were turning down hundreds of thousands of pounds potentially to avoid have f++king mobile phone logos plastered all over the place and that translates into the overall experience, he said.
When you go to a music festival on some level youre looking to escape the modern world and immerse yourself in a lovely kooky environment where people are open, friendly and warm: somewhere thats completely different from that 9 to 5 life. And if you can get away from that world it does you some f++king good whereas if you go to a festival thats covered in branding youre always being anchored back visually, he said.
One aspect of modern reality which upset a number of revellers at last years event, however, was crime, with around thirty tents being burgled, prompting enhanced security measures this year including a new £60,000, four metre high perimeter fence.
were also doubling the amount were spending on security so weve got really strong patrols around the outside of the fence, he added, That way we can minimise the amount of security we need inside.
http://www.gladefestival.com (Glade Festival 2006: 14-16 July: Tickets now on sale via Glades new online shop, which also includes their new DVD/ CD double-pack featuring highlights from their first 2 events).
Jonty Skrufff (JontySkrufff.com)