Defected Records chief Simon Dunmore unveiled details of his labels new Ibiza themed In The House compilation Eivissa 2006 this week and admitted that his label is now actively targeting affluent, mature clubbers.
Generally the output of Defected is aimed at an older, more sophisticated demographic and I think thats been true of house music and disco throughout the ages, he suggested.
If you look at classic clubs like Studio 54, if you look at the pictures, they werent kids in those clubs; they are models, artists and people at the top of their tree, and a little bit older.
Pacha (Ibiza) is the equivalent of Studio 54 because you will see the paparazzi there trying to hook up with Elle McPherson, a grand prix driver, or some pretty wealthy people that frequent the place, the UK label boss continued, So musically the album reflects that.
His decision to target mature clubbers struck a chord with the views of Detroit techno pioneer Jeff Mills who two years ago urged techno labels to release music targeted to an older generation in the face of less artistically inclined younger clubbers.
I think that the older generations are quicker to recognise the higher artistic forms. As a DJ today, when I play for an older crowd, I can play a more diverse, progressive set, I can play older classics and a wider range of music, the Axis Records chief told Skrufff.
In the context of whats happening these days its wiser to look at the generations that started electronic music; theyre the ones who probably understand it the most, theyre the ones who grew up with it and made it all happen. If they had an interest in it before, then they probably still have one now, he added.
I think its questionable, this general thinking within the music industry that dance music is only for young people.
Defected In The House: Eivissa 2006 is out on July 6
Jonty Skrufff (JontySkrufff.com)