From being on the feet of everyone from 1960s Paris student revolutionaries to Mods and more recently the pioneers of the Garage, Grime and Rock n Roll scenes, Kickers has always been loved by doers, not thinkers. Inspired by this heritage, their new Go Do Something campaign is a rallying, inspirational cry to creative minds, free-thinkers, bloggers, music-makers and individual spirits nationwide, encouraging them to take action, tell the world about their passions and make them happen.
Theyre not asking people to start a revolution or take to the streets about global warming its about taking positive action to make things better in your own way, whether it be travelling the world, releasing a record or even growing a beard
The campaigns HQ is at GoDoSomething.co.uk, where you can read about existing revolutions, get ideas to start your own and use The Brick Wall noticeboard to upload and share your own pictures, mp3s, movies, whatever to show the world exactly what youve gone and done.
To really get those ideas out of your head and into real life, theyve created The Pledger. Kickers want to know what you want to do before you pop your clogs, so you can go online and use The Pledger to send us your promise, upload your photo and pass it on to your mates. And just in case you need even more reason to turn your pledge into action, over the first two weeks of December, theyll be installing two giant screens in London and Manchester where your pledge will be projected on a MASSIVE scale for all to see so theres no chickening-out!
So stop sitting there thinking about it and start taking some action to make it happen visit the website, get on The Pledger, make your Pledge to the World and GO DO SOMETHING!
For more info / images / visuals contact Tom or Rupert at Cypher Press on 0207 372 4464 or email tomj / rupert @ cypherpress.uk.com