Leo Sanchez from Pachas newest club chatted to Skrufff this week about the recent launch of their 8,000 capacity mega-venue in Sao Paulo and revealed that he considers Brazils capital to be vastly more fashionable than rival megalopolis Rio de Janeiro.
People in São Paulo are far more cosmopolitan and enjoy a life thats more fashion related, the Brazilian club chief claimed, People from Rio de Janeiro spend their time on the beach, wearing Hawaiian sandals and shorts.
Rio/ London socialite and celebrity stylist Neandro surprisingly agreed, telling Skrufff Rio people are more into sexy daytime beach parties whereas in Sao Paulo theyre urban night people, more like Londoners.
All Brazilians are crazy, Neandro added, But Paulistas are more sophisticated.
Rio promoter Eduardo from underground institution Dama de Ferro also partially agreed, pointing out sure, we have a beach which we go to whenever we like, and we wear sandals, shorts, suits and ties actually, whatever we feel like wearing and being comfortable with. And if theres a party and weve been at the beach a couple of hours ago and we havent had time to go home and change, thats fine, because were more about the party here than about how we look, he said,
People in Rio are less uptight, less self-conscious, more in tune with the party as a whole as opposed to what they look like and represent at the event, he continued, Of course, I am referring to a small club atmosphere, a more underground feel and lifestyle, though personally, I believe people in São Paulo tend to take themselves too seriously and forget to have fun.
Anyway, there is a little nonsense rivalry between Rio and São Paulo, but nothing aggressive, and definitely nothing serious, Eduardo laughed, We are all Brazilian, and we are all sexy, open-minded and party crazy.
Pachas new owners also run Brazils previously best known super-club Sirena, which has operated out of beach resort Maresias for 13 years, though Leo said the Pacha link-up was necessary due to Brazilian peoples respect for international brands.
Most South Americans have very consumerist visions and think that everything international is better, Leo explained. Pacha is the best known clubbing brand in the world, and by hooking up with them were mimimising the risks while aggregating the benefits of our experiences at Sirena.
The new club can cater to up to 8,000 people with facilities to stage events for much smaller crowds when appropriate and will be staying open until 9am on Saturday mornings and 11am on Sundays, he said. With few tourists passing through Sao Paulo, international visitors will be predominantly drawn from the citys sizeable ex-pat communities, though Leo said those tempted to fly in should never be deterred by Brazils high crime reputation.
São Paulo is a city like anywhere else, in that if you go to good areas and take care, its never dangerous, he said, For our artists and DJs, we have a specialized system of looking after them that in 13 years of operating everything has always happened normally.
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Jonty Skrufff (Skrufff.com)