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Pet Shop Boys Want London Skrufff Readers (August 21) ::

Reported by Olly @ Trackitdown on August 20, 2007

Electro-pop pioneers the Pet Shop Boys are seeking 200 people to appear in their new video for upcoming anti-ID card single Integral, for which filming takes place in central London this Tuesday.


The video’s producers told Skrufff they need 200 people to attend Whitefield Memorial Church, 79a Tottenham Court Road on Tuesday afternoon (between 3pm and 7pm) who are prepared to hold up printed frames of the video clip to their faces while others move around in the background.


“We can't pay anyone, but there will be refreshments,” video organiser Jacqui told Skrufff, “And it’s for a great cause,” she added.


 The video picks up on Integral’s theme of ID cards and the erosion of civil liberties in the UK by central government and combines a mix of surveillance type footage and information technology. Also embedded in the film are single frames of QR Code, a new Bar Code technology that is readable by the camera in people’s mobile phones. The QR Codes contain url destinations that elaborate on the issues, and encourage viewers to get active (including


“Everyone is welcome to the video, the Boy's wont be there though; we have already filmed them,” said Jacqui.


“And everyone involved will get a credit at the end of the video, from one of the barcodes. There's no dress code,” she added.


For further details please email Jacqui at the following address:


Jonty Skrufff (