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Manly Men’s Metrosexual Future ::

Reported by Trackitdown TID on September 17, 2007

Macho retrosexual men took another media battering this week as a number of surveys suggested metrosexuals are pushing them ever closer towards extinction.

A new global beauty survey by the Nielsen Company published this week said 2/3 of Americans feel greater pressure to look good with men spending more on cosmetics and cream the younger they are.

“Global consumers overwhelmingly welcome the metrosexual male, with consumers in the U.S. leading this trend of unanimous acceptance,”said  Nielsen research chief Bruce Paul, “People recognize that men want to look good too.”

His findings were backed up by a report on the Colorado Spring Gazette entitled ‘Manly Men Get Waxed’ which reported on truck drivers indulging in ‘manscaping’ at local beauty salons in the town.

“Women have tended to take care of themselves more, but (with) the whole metrosexual movement, men are starting to think, ‘I’ve got to be more proactive, too,’”  said Ella Stimpson from Spa at the Broadmoor, “Those guys understand what a business advantage it is to have well-groomed hair, well-groomed nails.”

Meanwhile in the UK, a new study of advertising effectiveness published by researchers from Bath University said muscular, square-jawed models alienate modern British men with feminine looking men attracting far more interest.

"Advertisers should take note of this research because it shows that man ads could be ineffective," said Professor Brett Martin, “"Not because of the product, but because the model chosen and the suggested positioning of the brand, may not match the preferences of the male consumer." (

Also in the UK, the Scotsman revealed the ‘great unspoken truth about men's toiletries’ this week; namely that ‘60% of British men never buy soap’ (the magazine speculated that most men pinch products from the women folk in the life rather than never wash).

“For many men, grooming products have long replaced condoms as their worst chemist shop nightmare,” said Scotsman journalist Fiona MaCade, “So why risk public humiliation when there is a never-ending supply of everything you could possibly need in a bathroom cabinet near you?” she pointed out. (The Retrosexual Code: ‘When a Retrosexual is on a crowded bus and or a commuter train, and a pregnant woman, hell, any woman gets on, that Retrosexual stands up and offers his seat to that woman, then looks around at the other so-called men still in their seats with a disgusted "you punks" look on his face . . .’) (beauty game) (very strange beauty game)

Jonty Skrufff (