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Ministry Of Sound Open ‘Mature’ New York Club - Skrufff.com

Reported by Tristan Ingram on January 30, 2009

Promoters behind Ministry Of Sound’s new New York weekly night at Mansion (the venue that was formerly Crobar and has just been renamed M2) have revealed that they’ll be prioritising bottle service over dancing, to differentiate themselves from rival superclub Pacha New York.

“We do not have a dance floor, and that makes a huge difference. It’s more about table service, sitting, more about entertainment, production, aerialists, and performers,” Mansion chief Mark Baker told Blackbook writer Stephen Lewis.

“I also think that the average age of our client here is slightly older than they have at Pacha. Pacha is definitely a legitimate DJ-driven music venue,” he added.

In a follow up article, Baker described Pacha’s musical direction as ‘harder, younger . . . tribal, progressive, trance’ and promised that Ministry’s sound will be ‘a lot more vocal driven, a lot house-ier and a lot sexier’.

Whether that stretches to the music of Scottish pop rockers Franz Ferdinand remains unclear though frontman Alex Kapranos staked his claim this week in a bizarre interview about the band’s (decidedly indie-pop) album ‘Tonight’ with the Sun

“We wanted these songs to make people feel sexy and dirty. Guitar music hasn’t been sexual enough lately,” Kapranos told the British tabloid, “Being in a club is as close to sex as you get outside the bedroom- you’re sweaty, you’re moving your body up close to other gyrating bodies,” he gushed.

Jonty Skrufff (Skrufff.com)