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DJ Mag’s Top 100 A Popularity Contest: Official

Reported by JontySkrufff on August 14, 2010

DJ Magazine’s new editor Ben Murphy chatted to Skrufff this week about the launch of their always controversial Top 100 annual DJ poll and defended its reputation and relentless domination by trance DJs.

“Many people misconstrue what the poll is about. It’s not representing “the best DJs in the world”. It’s the most popular DJs in the world, as voted for by the public. It’s not a question of whether they are better, but their standing in people’s estimation,” said Ben.

“As trance is so popular, it follows that in a popularity contest, trance DJs often come out on top.” 

He also dismissed Ricky Stone’s suggestion last year that the poll ranks the effectiveness of DJs’ marketing campaigns (‘many of the DJs don’t need marketing campaigns to encourage their fans to vote’) and Sander Kleinenberg’s claim in 2006 that most votes are cast by ‘19 year old spotty guys’ rather than ‘beautiful 23 year old women’.

“Whether they’re beautiful or not seems somewhat beside the point,’ he noted, “Though naturally, fanaticism does sometimes tip over into geekiness.”

“The typical criticism is that the poll is no longer representative. Which is bollocks,” Ben added, defending its top heavy trance emphasis again. “It’s voted for by the public in huge numbers and trance is still huge. The poll reflects that.” 

Calling on dubstep and house and techno fans to shake off their apathy and vote for their favourites he also sounded a note of caution for DJs mobilizing ‘vote for me’ campaigns.

“People can hire PRs if they want and making use of social networking sites to mobilize votes is definitely a winner,” said Ben, “But people cannot offer incentives to vote, or they will be disqualified.”

100,000 votes have already been cast in the first five days of the poll: to cast your top 5, click here: 

Jonty Skrufff