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Amsterdam Dance Event (ADE) sold out success - 15th edition breaks all records

Reported by Joshua [Trackitdown] on October 26, 2010

The fifteenth edition of the Amsterdam Dance Event, the world's leading electronic music festival and conference, has once again broken all records. From 20 to October 23 112,000 festival visitors from all around the world visited Amsterdam to enjoy the immense festival program while 2,500 conference delegates from 58 different countries attended the most important conference for electronic music.

Biggest club festival in the world

During the four day festival, visitors were able to choose from a wide range of 165 events at a record breaking number of 44 different stages. Venues that participated in the program include Air, Bimhuis, Escape, Flex Bar, Hotel Arena, Jimmy Woo, Melkweg, NDSM, Ocean Diva, OT310, Panama, Paradiso, Passenger Terminal Amsterdam , The Powerzone, Studio 80, Sugar Factory and the Supperclub.

Some highlights in the program were: Kelis (US), Armin van Buuren (NL), Sven Väth (DE), Chuckie (NL), Dave Clarke (GB), Sasha (GB), Paul van Dyk (DE), Fedde Le Grand (NL), Roger Sanchez (US), Joris Voorn (NL), Daniel Haaksman (DE), Boys Noize (DE), Dubfire (US), Richie Hawtin (CA), M.A.N.D.Y. (DE), C-Mon & Kypski (NL), Riva Star (IT),  Adam Beyer (SE), Ida Engberg (SE), Steve Bug (DE), Josh Wink (US), Carl Craig (US), Markus Schulz (DE),  Ferry Corsten (NL), Jeff Mills (US), Todd Terry (US), Afrojack (NL), Chris Liebing (DE), Goldfish live (SA), Stacey Pullen (US), Joost van Bellen (NL), Moodymann (US), Derrick May (US), Sander Kleinenberg (NL) and many others. In total 700 DJs and acts performed during the ADE.

International Golden Gnome Awards

Kicking off the ADE were the International Golden Gnome Awards. This award show, in the Netherlands known as the 'Gouden Kabouters'; the Dutch award ceremony for the dance scene, made its international debut this year. The ceremony awarded the international dance scene with a 'Golden Gnome', accompanied by a dose of well-known Dutch humour. Winners include Armin van Buuren ('most popular international DJ), Dr. Lektroluv ('best dressed DJ), Mysteryland ('best international festival'), Miss Fuzzy ('most promising new Dutch talent') and Richie Hawtin ('favourite international DJ'). For the complete list of winners visit www.goldengnomeawards.com 

Most important conference for electronic music

Besides the huge club festival ADE offers an important business platform for the international music industry. Four days packed with panels, discussions, networking events and presentations on the developments, future and further professionalization of the dance scene took place in a completely sold out Felix Meritis and The Dylan Hotel Amsterdam. 2,500 music professionals from 58 countries attended the conference, where topics discussed included Music Creation, Production and Performance on New Platforms, The Future of Direct to Fan Marketing, 25 Years of Detroit Techno, The Do's and Don'ts of Digital Promo, Disintegrating Genres and PR's - Science or Fiction.

ADE Next: platform for new talent

ADE also offered a special program for the new generation of DJs and producers: ADE Next. On ADE's Saturday DJs and producers were able to get in contact with a large international network of artists, A&R managers and programmers, and to get familiar with the business side of the dance scene, focusing on topics as copyright, social networking, music production and event management. 

Facts & figures

The ADE managed to break all previous records, welcoming a record breaking 112,000 festival and 2,500 conference visitors. 

Festival visitors 112.000

Conference visitors 2.500 (sold out)

ADE Next visitors 400 (sold out)

Nationalities 58

Artists 700+

Clubs/venues 44

Journalists & Media 264

www.amsterdam-dance-event.nl