Historically, dance music has pushed boundaries with visual and aural experiences that go far beyond mere pyrotechnics, confetti, and video walls. It’s time the genre looked to the future once again….
2011 will see the launch of a new show concept from Eric Prydz that will place electronic music back at the forefront of technological innovation. Utilising groundbreaking new technologies Prydz’ new ‘EPIC’ show sits neatly at the meeting point between cutting edge music and technology.
The world premiere of ‘EPIC’ will take place at London’s O2 Academy Brixton on Saturday 2 April. The show features a unique 30 metre structure that extends from the stage out into the crowd (with a build time of 3 days). It will also see one of the first uses of holograms in a live music show environment, in addition to 3D animation and film that is mapped onto the sets moving and static structures. All video content for the show is designed specifically for the intricate projection surfaces.
Prydz has commissioned (and funded) the show himself. He approached production company Immersive with a brief around the concept of ‘The Man Made In Nature’, juxtaposed with ‘How Nature Influences The Man Made’. The result is a multi-faceted visual show and a vehicle for Prydz’ music. ‘EPIC’ will exclusively feature Prydz’s own material (under his various guises including Prydz and Cirez D) and will be the trigger for all the show’s visual elements. Award-winning VJ, Ralph Lambert, will control the visual side of the event using the groundbreaking Addict Show Control System.
Pre-sale tickets are available from Wednesday 19th January for all those who register via www.locknloadevents.com/epic
ERIC PRYDZ COMMENTED:
“When I approached Immersive I told them I wanted a new show that expressed my music in a visual context. I want to push the boundaries of a live electronic music show with technology that hasn’t been used before and to give my fans an experience that they will never forget”.
His new single, ‘Niton (The Reason)’, is released in a vocal version in February 2011 and features remixes from Sigma and Treasure Fingers.
PRE-ORDER 'Niton (The Reason)'
You can pre-oder the tracks below by purchasing now and the tracks will be automatically available to download in your account at 00:01 on day of release.