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Guest Reviewer: Pleasurekraft

Reported by Sam TID on September 19, 2012

Since their debut release Tarantula took the world's breath away in 2010, Kalle Ronngardh and Kaveh Soroush aka Pleasurefraft have become one of the biggest names in high tech house music.

This Saturday the 22nd September they will be performing at Fire: In Session for the What Matters party and we caught up with them to talk about their career and to see what 10 weapons they'll definitely be dropping on the decks...

Thanks very much for taking time out to speak to us! Can you tell the readers where you are in the world today and what you’ve been up to over the last 7 days?

I’m in Vienna, Austria at the moment - just got back from Switzerland after a gig there and trying to finish up some new material before heading to Paris and London this weekend!

So it’s all aboard the Pleasurekraft when you hit London for your highly anticipated show on 22nd September. What can house and techno fans expect when you step up to the decks at the awesome Fire Club?

A thick and chunky slab of tech house with urban undertones. If that makes any sense at all! If not... come by Saturday and you'll find out!

Your native America is at the heart of the global high tech music scene. Can you please tell us about the state of the scene over there in 2012? Are there any particular hotspots in terms of cities or parties we should check out when we plan our next trip?

Though your question is correct on a general level - as far as the music we do - and underground and tech house in general - there still isn't much going in the states sadly. Of course there are some exceptions to this - but generally speaking - yes electronic music in general has exploded in the states - but the overwhelming majority of that music is commercial prog-trance, electro and dubstep, all of which have nothing to do with what we do. We just keep our heads down and keep doing what we do and the people that care will find our music.

Pleasurekraft burst onto the scene with the phenomenally successful Tarantula but before then we hadn’t really heard of the act before. Can you tell us what you guys were doing before you came together as Pleasurekraft and what actually made you both start working as a team?

One of us was working in the wine industry and the other for taxi Stockholm. We got in touch via MySpace back when people actually used that site and the rest is history!

Obviously your studio sound is universally respected. What are 3 essential pieces of software or hardware that you can’t live without right now?

Logic / Virus Ti / Massive

As DJs you travel the world spreading the Pleasurekraft gospel on your own! What are the benefits and drawbacks of spinning like that?

Not quite. Only 1 of us does all the touring. The other one now mans the Stockholm studio full time. The benefits can often be the drawbacks and vice-versa.

Production wise, you guys seem to adhere to the mantra that less is more. Is this a conscious decision because you spend so much time working on a project, or does touring get in the way?

No - with the way we have split duties it works out, though some aspects are still painstakingly slow! And yes, I think our approach is of quality over quantity and not feeling forced to put something out just because we have to might seem the antithesis to the typical way of thinking in our instant gratification culture. But it’s not something we are going to compromise on. At the end of the day if your "product" is good enough people are willing to wait and we like to at least fool ourselves into believing that our product is good enough.

There’s a lot of hype about your forthcoming show in London as you’re playing alongside some other really cool acts like Format:B and Nice7. If you could put together your own dream team line-up of heroes old and new who would be the 5 headliners you’d choose and why?

Tool / Deftones / A Tribe Called Quest / Van Hunt / & Tom Waits. Oh wait - were you asking about DJs?

Back to business, the dance music world certainly seems to have become more professional than ever in 2012, with bigger events, tours and status for scene leaders. Can you please give young DJs and producers reading this, a couple of industry tips from your experience at the top?

Hmmm….. I would argue the exact opposite of what you stated in your question.

Don't want to be a stick in the mud - but frankly - if the last year has taught me anything, it’s that the industry has become LESS professional and more like a high school where high profile artists just posturing and taking public (and private) swipes at one another, outrageous riders, astronomical booking fees, where promoter, management, agency, and club politics play an ever increasing role in bookings!

People arguing over the commercialization of dance music fighting with hipsters who don't want to like anything if 10 other people have already heard it (exaggeration but you get the point!) and somewhere in this sea of bullshit the actual music itself has gotten hijacked by people who have come into the scene trying to capitalize on what is obviously a booming industry.  So - with all that said - my advice? Thicken your skin and remember who your friends were before you "made it."

Finally, it’s also been quite a year for superstar behaviour amongst the world’s premier league DJs. What the craziest thing you guys have done in 2012?

Sorry to disappoint here but don't have anything juicy for you (laughs). The term 'superstar' and 'DJ' seems like an oxymoron. We make and play records for people to dance to. Simple as that. And don't let anyone (no matter how many buttons they say they push on a stage) tell you otherwise. We aren't saving the world or curing cancer, just giving people a soundtrack to make their lives a little more fun - or so we like to think.

Sadly that is all we have time for, a big thank you to Pleasurekraft for taking the time out to speak with us.

You can catch Pleasurekraft at Fire: In Session with What Matter this Saturday the 22nd of September at Fire in London. For more information and to buy your ticket click here!

Pleasurekraft track recommendations

In the spirit of self-aggrandizing - of course we would put our own track at #1! 

Infectious track from Parisian producer Para One - that isn't so much a club track as it is just great feel good music. 

Stumbled onto this track accidentally and have been playing it nonstop since - absolute bomb. 

Label: Serotonin Digital
Genre: Deep / Tech House
Release Date: 2012-06-22
MP3 320kbs$ 1.83
WAV$ 2.18

DJs Supporting: 2

One of my favourite producers - Jaceo - from Denver - putting a nasty groove down on this remix.  We are working on an EP together out probably early next year. 

Great collab from some great artists - the vocal mix is great for your more commercial audiences - but this dub is my pick!

So dark - so nasty - just love this simple but effective tune from Acquaviva's Definitive imprint. 

Label: Toolroom
Genre: Deep / Tech House
Release Date: 2012-08-19
MP3 320kbs$ 1.83
WAV$ 2.18

Another Italian tearing it up these days - Pirupa continues his wave of great club tunes with this remix - absolutely love that vocal sample.

This is what deep house is all about - fuck the fads.

Label: Maquina Music
Genre: Deep / Tech House
Release Date: 2012-08-06
MP3 320kbs$ 1.83
WAV$ 2.18

Wicked little groove here with a funny sample of Johnny Depp from "Fear & Loathing in Las Vegas"

Remixer: Coll Selini
Label: Sacred Music
Genre: Deep / Tech House
Release Date: 2012-09-10
MP3 320kbs$ 1.83
WAV$ 2.18

DJs Supporting: 2

Fun tune guaranteed to keep the party going. 

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