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Industry Insights: London Warehouse Events

Reported by Sam TID on October 30, 2013

London Warehouse Events or LWE as most will know it, have been hosting and curating events for the last 3 years throughout London. With their concept largely based around warehouse spaces and unique locations, combined with bespoke production, heavyweight sound systems and cutting edge line-ups they create the perfect rave formula, which goes back a long way. 

In 2012 they delivered over 25 sold out shows across London, which gave them a platform to become one of the biggest players in the capital and in 2013 it’s fair to say they’ve done just that. 

Covering a wide range of styles including, house, electronica, dubstep, drum & bass, techno and electro, LWE have worked with the some of the most esteemed artists, labels and brands throughout these genres. These include Andy C, Carl Cox, Chase & Status, Sveth Vath, Adam Beyer, Disclosure, SBTRKT, Bondax, Skream, Chris Liebing, Seth Troxler, Infected Mushroom, Groove Armada, Scuba, Maya Jane Coles, Friction and so many more. By the end of 2013 they will be responsible for hosting parties for, Ram Records, Speakerbox, Closer, Drumcode, CLR, Shogun Audio, Redbull, Cocoon and many more.

Andy C Ram Record Warehouse Party

They top off 2013 and begin 2014 with one seriously good NYE party and one incredible NYD event, so we thought it was about time we caught up with one of the master minds behind the brand, Paul Jack, to find out the secret to there rising success.

It’s great to be speaking with you. Can you tell the readers where you are in the world today and what you’ve been up to over the last 7 days? 

Sitting in our LWE office in Aldgate East getting ready for this weekends sold out Drumcode Halloween show and working on all the other shows we have on sale at the moment including Cocoon,  New Years Eve and our biggest event yet New Years Day at Tobacco Dock. 

You’ve been throwing parties with Will Harold as London Warehouse Events for over 3 years now. How did you guys join forces and where did it all begin?

LWE is actually 3 partners, me, Will and Alice Favre. Will has been working in dance music since leaving school, we met when he was head of bookings at Matter and I was promoting my own Halcyon events at the venue. Alice joined us at roughly the same time to take control of our production and finances having worked with Bestival, Glastonbury and run the Opera house in Bournemouth for many years.

It’s fair to say you’ve grown and had more success each year. What do you think has been the secret to your success?

Its certainly been a bit of a crazy ride for us since we kicked of as the LWE trio 3 years ago. Each year we have grown more then 100% and our shows are getting stronger, more varied and selling out in advance sooner. We have some amazing events coming up and a few firsts such as our 1st event at Brixton academy on Friday 1st November with Ram Records which has just 100% sold out in advance. A whole host of events at the Building Six venue we have taken over and of course all roads lead to Tobacco Dock for New years Day. 2014 already has some incredible shows planned but can’t say anything just yet..but mega comes to mind! 

You’ve hosted parties with Red Bull, Ram Records, Speaker Box, Halcyon and Drumcode amongst others. What are the benefits of joining forces with such established brands and how have you managed to achieve this is such a short space of time?

A combination of Will having built up strong relationships and LWE delivering sold out events that are unique with high production values and different to what other promoters can offer. 

Reb Bull Studios Presents Disclosure

The warehouse is a big part of your concept and over the last 5 years it’s become more prominent in the UK music scene. What are the benefits of hosting your parties in a warehouse environment instead of a nightclub?

Freedom of expression and a sense of adventure! 

Can you give us your 3 top tips on throwing a warehouse party?

Think of an exciting concept

Find and license an exciting space

Sell the tickets! 

How have you had to grow and adapt over the last 3 years?

LWE has changed in various ways to adapt with our growth as a business company, mainly in the form of new key members of staff joining us to help and improve what we are doing! 

With so many clubs and events companies disappearing in these though times what is the key to keeping your head above the rest?  

Work hard and be cautious!

During your time at LWE was has been your favourite:

Party - My favourite event has to be Adam Beyers 6 hour set at  Factory 7, incredible! 

DJ set - Adam Beyers 6 hour !! 

Location - Factory 7 in Shoreditch. 

You’ve got some very exciting parties coming up which include NYE at Building Six with Breach, Bondax & T.Willians amongst others. The NYD with Seth Troxler, Heidi, Maceo Plex and more at the London Tobacco Docks, which is awesome. Have you got any other surprises in store for us? 

Certainly do but surprise is key and all will be revealed in due course.. 

A massive thanks to Paul for giving us an insight into London Warehouse Events, if you'd like to know what's coming up on the the London Warehouse Events calendar then head over to:

www.londonwarehouseevents.co.uk

Keep up to date with all their exciting announcements here:

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