Tom Findlay from British dance duos Groove Armada chatted to Skrufff this week and revealed that he had no reservations about licensing their 90s hit tI See You Baby to a high profile TV advertising campaign for a car.
Its money for old rope, if someone wants to give me thirty grand for an old tune thats fine, said Tom, That tune is already gone anyway, its had its time, its not even my version of the advert, its the Fatboy Slim mix.
Tom was being interviewed to promote his upcoming Lovebox Festival in Victoria Park and admitted that despite Groove Armada becoming one of dance cultures most commercially successful acts, hes a long way from being able to retire.
Youre never going to get rich just through selling records, you can get comfortable but to make serious money you have to sell such a huge volume of records, certainly with a major label deal, he pointed out. So if youve got a family and youre working and making music is what you do for a living, which I do, then you cant really turn it down. If somebody came up to you and offered you thirty grand (thousand) to write an article for a British Airways magazine, youd probably take it- I wouldnt expect you not to.
He also revealed he still dries an old Saab (not very sexy, as he put it) though hadnt licensed tunes to absolutely anyone.
There are some adverts weve turned down for At The River, which didnt feel appropriate, and we got awful offers for Superstylin, from products like Pringles Crisps. The car ad isnt too bad, and we needed the money at the time, said Tom.
Groove Armada headline both Saturday (July 23) and Sunday (July 24) events at the Hackney park alongside Mylo and Plantlife (live) and DJs including Todd Terry and Damian Lazarus (Saturday) and Ashley Beedle, Gilles Peterson and Norman Jay on Sunday. Tickets cost £30Saturday and £25 Sunday.
Jonty Skrufff (Skrufff.com)