The label mainly is designed to showcase hard dance genres.These could be hardhouse,harddance,hardtrance,hardcore and even oldschool rave.

Initially just to showcase the labels owner (SYSTEM ALERT) hopefully in future may also showcase other unsigned talented artists that would like a release with the label.

The owner has been an upcoming producer for a while now,starting producing in January 07.Since then he has numerous signings to some of the biggest names in hardhouse.Some examples are Digital Razor,Twisted Traxx and Alien HQ Technology Records.