Lower & OSp
March 10, 2017
Solar Distance is a label focused towards melodic House and Techno and that is run by leading Spanish artist UNER' The press release is a sales document and not a review, and the first line of sales document should always describe exactly what we are trying to sell (even if its just a concept) and what makes it special. If anything repeating the intro means people have a link to each release, and know exactly which labels promo they are opening. There are hundreds of people we mail to yet to open even a single Solar Distance release, so I'd always avoid making assumptions that people already know the label, especially when it doesn't even have 1000 SC followers, which shows its still needing brand reinforcement to build up its own fan base. Also, whats put in the email text that people read is much shorter, but for the main body you want to put loads of info, so press staff don't have to do any research outside of the text we provide, so I'd not be worried about long descriptions in the main text. What people see when they get sent the promo email is below... Solar Distance is a label focused towards melodic House and Techno and that is run by leading Spanish artist UNER. Along with releases from the label boss himself, Solar Distance has featured music from the likes of Copy Paste Soul, Lee Van Dowski, Philip Bader and Petar Dundov. The new release is from Spanish duo Lower & OSp who have only been producing music together since 2014, but in a little over two years they have already built an impressive back catalogue including releases on Bla Bla, Moan, Serkal, Innocent Music and Amam. Forward thinking and intelligent, this release sounds like Sasha and John Digweed asked Hans Zimmer to make the hit TV show Stranger Things soundtrack for a club audience!